Chocolate Branding & Packaging

I conceptualized and designed a luxury chocolate brand from the ground up, focusing on refined typography, premium packaging, and cohesive brand storytelling to create a sophisticated, indulgent consumer experience.

Project Type
Branding & Packaging

Year
2026

Salted pretzel pieces and swirls of chocolate with a salted pretzel snack bar on a beige background.

The concept translates the richness and depth of fine chocolate into a visual identity that feels tactile, immersive, and emotionally engaging.

Close-up of a chocolate bar with splashes of melted chocolate against a background with the word 'cocoa' repeated in white text on a brown background.
Brown background with white handwritten style text that says 'COVA' with a heart shape at the end.
Multiple Cocomels caramel candy bars in various flavors such as vanilla kiss, salted pretzel, raspberry veil, berry cream, nutty haven, golden caramel, and midnight dark.
A woman sitting cross-legged on a patterned rug, holding a brown box labeled 'COVA Chocolate Subscription Box' with a heart symbol, while wearing beaded jewelry and a white sweater.
Smartphone displaying an Instagram profile page for 'cova', a chocolate brand, on a beige fabric surface with two dried plants beside it.
Close-up of melted chocolate being poured and swirling in a bowl.
A pattern of various flavor chocolate bars from the brand Cova, including Midnight Cacao, Nutty Haven, Golden Caramel, Vanilla Kiss, Berry Cream, Raspberry Veil, and Salted Pretzel, arranged in rows.
A Cadbury Coava Golden Caramel chocolate bar with caramel sauce splashing in the background.
Person sitting outdoors with a tote bag that has a brown heart design, wearing a gray sweatshirt, beige shorts, black cap, and sunglasses, against a clear blue sky.
Laptop on a wooden stool displaying a chocolate website with the brand name 'Cova', featuring a browser menu bar, chocolate bars, and flavor options, next to a large green houseplant with broad leaves against a brown wall background.
Assorted ingredients for making chocolate, including milk and white chocolate bars, a bowl of melted chocolate, chopped white chocolate, chocolate shavings, cocoa powder, chopped nuts and raisins, and a whisk on a gray surface. "COVA" with a heart sy
Three Coval chocolate bars labeled Midnight Cacao, Nutty Haven, and Golden Caramel lying on a beige surface.

This project allowed me to explore modern luxury branding through refined typography, minimal layouts, and premium packaging design, emphasizing elegance, restraint, and sensory appeal.

Icons and elements from Stardew Valley.