Museum Exhibit Branding

Students were tasked with developing a comprehensive brand identity for a museum exhibit, which included designing cohesive merchandise, promotional posters, and a corresponding landing page.

Project Type
Branding

Year
2025

Poster advertising a dinosaur discovery exhibit at the Houston Museum of Natural Science featuring a T-Rex in a lush jungle setting with the text 'See It Today!'

Our interactive dinosaur exhibit brings the prehistoric world to life, combining cutting-edge technology with engaging storytelling to immerse visitors in the journey and daily lives of dinosaurs.

A young girl with curly hair, wearing a yellow headband, white t-shirt with dinosaur silhouettes and the words "Dinosaur Discovery Life Before Humans," and a gray pleated skirt, stands outdoors on a sunny day, holding a tennis racket, with trees and
A white bottle with green illustrations of skulls, bones, spiral shells, and plant elements.
A white desk with a green spiral notebook, eyeglasses, and a green glass of beverage.
Laptop displaying the Houston Museum of Natural Science's Dinosaur Discovery exhibit webpage, with a dinosaur image and green background, set on a wooden table with a blurred green tropical background.
A silver stainless steel tumbler with a clear lid, decorated with green dinosaur and fossil-like designs.
Person wearing a denim jacket carrying a white tote bag with green dinosaur and fossil patterns, walking outdoors near green bushes.
White coffee mug with green dinosaur and fossil designs, steaming against a dark green background.

This project challenged me to think critically about how visual identity, storytelling, and user experience intersect within a cohesive museum brand system.

Front exterior of Houston Museum of Natural Science showing dinosaur exhibit, with a large dinosaur model and banners advertising a dinosaur discovery exhibit.

Images from Adobe Stock.