Gemini Crafted Jewelry Rebrand

Students were asked to either revise, redo or extended on 2 projects of their choice that they felt could be further reimagined.

Project Type
Branding

Year
2025

A hand holding a pink business card that reads 'GEMINI handmade jewelry' above a wavy wooden display stand against a beige background.

The concept revolved around duality and balance, influencing a logo redesign with mirrored forms, a harmonious color scheme, and refined typography to evoke elegance and versatility.

Branding board for Gemini Handmade Jewelry featuring logo options, color palette, typography examples, mission statement, and four images of jewelry pieces including earrings, necklaces, and chains.
Collection of jewelry and branding materials for GEMINI, showcasing jewelry icons, business cards, and various earrings and necklaces on social media.
Business flyer and website for Gemini jewelry featuring colorful alphabet letter necklaces, contact information, and payment options, emphasizing nickel-free, hypoallergenic jewelry designs.
A person's hand holding a smartphone displaying an Instagram profile of a jewelry business, with jewelry items shown on the profile.
Flyer for Gemini jewelry featuring images of gold rose earrings, colorful gemstone necklaces, and bubble tea drinks with social media and website information on a pink background.
A laptop displaying the homepage of Gemini Jewelry, showcasing colorful gemstone jewelry on a marble background. The website's text highlights the brand's focus on hypoallergenic, nickel-free jewelry designed for individuality and safety.

Rebranding reinforced how concept-driven design shapes logos, color, and typography into a cohesive identity.

Icons and elements from Canva.