Makeup Branding & Packaging

A sleek and contemporary branding system developed for a cosmetics line. The packaging highlights elegance and versatility while maintaining strong shelf presence.

Project Type
Branding & Packaging

Year
2025

A row of colorful lip gloss boxes arranged diagonally on a white surface, each labeled with different fruity flavors including citrus, peach, rose, fluri, ameland, and blackcurrant.

The concept centered on empowerment through beauty, guiding choices toward elegant typography, luxurious textures, and a cohesive palette that communicated confidence and accessibility.

A row of nine lip gloss tubes with alternating colors and flavor labels on top, including citrus, peach, roselle, lift, melonia, larish, ember, moonshine, and plums, placed on a white surface.
Eight boxes of Opalia high shine lip gloss arranged diagonally on a white surface, with the shades transitioning from orange to pink to purple to blue.
Image of packaging for Opalia makeup and skincare products, including a pink blush named "Rose" and a brown brow tint, all labeled as vegan, non-toxic, and cruelty-free.
Un packaging pour un produit de maquillage avec un design noir et or, comprenant une extension pour mascara et une autre pour bronzer, avec des mentions de vegan, non-toxique et cruelty-free.
A collection of Opalia high shine lip gloss boxes in various colors, including purple, pink, orange, and beige, arranged scattered on a white surface.
Collection of Opalia makeup and body care products, including brow tint, concealer, eye shadow, bronzer, highlighter, blush, and face outline, arranged on a plain surface.
A collection of Opalia makeup products including lip glosses, eyeshadow, blush, highlighter, and contour sticks, arranged on a white surface.

This project taught me how to translate brand values into a luxurious yet accessible visual identity.

Collection of Opalia makeup products, including lip gloss, concealer, highlighter, eyebrow tint, eye shadow, blush, bronzer, and mascara, arranged on a white surface.

Icons and elements from Canva.