Mocktail Branding & Packaging

A playful and modern brand identity created for a line of alcohol-free mocktails. The packaging emphasizes vibrant colors and approachable design to appeal to a wide audience.

Project Type
Branding & Packaging

Year
2025

A bright pink soda can with cherries illustration and dynamic wavy design, labeled 'Shirley Temple', alongside a smaller version of the same can. The background is solid pink with the product name in large yellow and pink text.

The concept embraced playful sophistication, using vibrant colors, bold type, and whimsical patterns to convey fun while maintaining a premium, approachable identity.

Six color blocks displaying the phrase 'Mock & Fizz' in different color schemes: black, pink, red, yellow, light pink, and orange.
Peach Bellini flavored sparkling beverage cans with vibrant peach graphics and a large peach slice on the cans, set against an orange background with balloons and text reading "Peach Bellini".
A digital rendering of a beverage can labeling design titled 'Tropical Mule.' The design features pink, orange, and yellow abstract waves and lime slices, with a nutrition facts panel, and the words 'MockFizz' in the bottom right corner, set against
Design board for 'Mock & Fizz' branding with color palette of yellow, orange, red, pink, and beige, featuring fonts Lemon Milk and Brittany, and fruit icons including lime, peach, grapes, pineapple, and cherry.
Colorful peach-flavored soda cans labeled "Pina Colada" with pink and yellow design elements, including a sliced pineapple image on the cans and packaging, and an orange background with large "Pina Colada" text.
Design mockup of a pink grape-flavored soft drink can with a cluster of purple grapes and abstract pink and peach accents, featuring the brand name 'Soft You're' in stylized cursive and bold font.
Five colorful cans of fruit-flavored beverages with tropical fruit illustrations and labels reading Peach Bellini, Pina Colada, Tropical Mule, Soft Test, and Shirley Temple.

This project showed how playful sophistication in color, typography, and pattern can create a memorable brand identity.

Icons and elements from Canva.