Pickle Branding & Packaging

I created a fun, modern pickle brand to reimagine a traditionally overlooked product and show how bold design can completely transform a familiar grocery item into a standout, contemporary brand.

Year
2026

Project Type
Branding & Packaging

Three jars of Pickelicious gourmet pickles on a white platform, with a green background. The jars have green lids, and each has a unique label design with playful text and graphics. The words 'pickelicious' and 'Gourmet Pickles' are visible.

This packaging concept blends vibrant colors, bold typography, and playful graphics to transform a classic pantry staple into a modern, eye-catching brand that feels fun, fresh, and unforgettable.

Green background with white text reading 'picklicious GOURMET PICKLES'.
Smartphone displaying an Instagram profile called 'pickelicious' with various colorful pickle jar images, set against a blurred green leafy background.
Three jars of Picklelicious gourmet pickles on white pedestals, with slices of pickles in front, in various flavors including Sweet Vine, Chili Tango, and Garden Party Dill.
A glass jar of Pickleicious gourmet sweet pickles with a green lid and label, set against a pink and white abstract background.
A jar of spicy gourmet pickled jalapeño peppers with a green lid and a label that reads 'pickelicious chili Tango'.
A jar of Picklicious garden party dill pickles with green lid and label.
A young man with black hair wearing a white long-sleeve shirt that has the word 'pickelicious' repeated in different colors, holding a notebook, standing in front of a green background.
A colorful thank you card on a beige background with ceramic plates and green leaves around it. The card reads ''Picklicious Gourmet Pickles'' with a pink graphic and ''Thank you for your purchase!'' in white uppercase letters.
Laptop displaying the website for Picklicious gourmet pickles on a green table with green curtains in the background.
Close-up of sliced pickles with the word 'pickleicious' written repeatedly in overlay, some in orange script.
A grid of twelve jars of Pickelicous gourmet pickles with green lids, each labeled with different flavors including Sweet Vine, Garden Party, and Chili Tanga, against a green background.
A jar of Pickledicious Gourmet Pickles with spicy chili flavor, featuring a green lid, inside the jar are pickles submerged in brine, placed on crumpled white paper with orange stylized text in the background.

This project pushed me to modernize a classic product through vibrant design and playful branding. It helped me refine my skills in packaging layout, color theory, and visual storytelling while exploring how design can elevate everyday items into exciting brand experiences.

Icons and elements from Canva.